The Impact of Social Media Usage on Students’ Academic Performance
DOI:
https://doi.org/10.5281/zenodo.18994184Keywords:
social media, academic performance, senior high school, descriptive-correlational study, digital literacyAbstract
This study examined the relationship between social media usage and the academic performance of senior high school students at Buenavista Integrated School, Zamboanga City, during the 2025–2026 academic year. Employing a descriptive-correlational research design, the study aimed to identify how engagement with platforms such as Facebook, YouTube, Instagram, and TikTok relates to students’ academic outcomes. The total population of 277 students participated through a researcher-developed survey, with stratified random sampling ensuring representation across grade levels and academic strands. Data were analyzed using descriptive statistics and Pearson correlation to assess usage patterns and their impact on General Weighted Average (GWA). Results indicate that students use social media moderately for both academic and social purposes. Platforms like Facebook and YouTube were primarily used for educational support, whereas Instagram and TikTok facilitated creative engagement and short-form learning. Statistical analysis revealed no significant correlation between social media usage and academic performance (r = −0.109, p = 0.155). Additionally, demographic factors including age, sex, and socioeconomic status did not significantly influence social media engagement. The findings suggest that moderate, purposeful use of social media coexists with satisfactory academic performance, highlighting the potential of digital platforms as supplementary learning tools when used responsibly. Implications include the promotion of digital literacy, integration of social media in pedagogical strategies, and guidance for students, educators, and parents on balanced online engagement to enhance learning outcomes.
References
Adhikari, J., Sharma, P., Arjyal, L., & Uprety, D. (2016). YouTube as a source of information on cervical cancer. North American Journal of Medical Sciences, 8(4), 183–186. https://doi.org/10.4103/1947-2714.181248
Ahn, J. (2011). The effect of social network sites on adolescents’ social and academic development: Current theories and controversies. Journal of the American Society for Information Science and Technology, 62, 1435–1445. https://doi.org/10.1002/asi.21540
Alalwan, N. (2022). Actual use of social media for engagement to enhance students’ learning: Empirical evidence from higher education. Education and Information Technologies. https://doi.org/10.1007/s10639-022-11014-7
Alam, M. S., & Aktar, H. (2021). The effect of social media on student academic performance: A case study at the Islamic University of Bangladesh. International Journal on Transformations of Media, Journalism & Mass Communication, 6(1), 26–38. https://www.researchgate.net/publication/353130866_The_Effect_of_Social_Media_on_Student_Academic_Performance_A_Case_Study_at_the_Islamic_University_of_Bangladesh
Alimpos, M. H., Castro, E. A., Corral, A. G., Dela Cruz, M. D., & Ochoa, V. G. (2023). The influence of TikTok on senior high school students’ study habits during S.Y. 2022–2023. GreenPrints, De La Salle Medical and Health Sciences Institute. https://greenprints.dlshsi.edu.ph/grade_12/510
Alnjadat, R., Hmaidi, M. M., Samha, T. E., Kilani, M. M., & Hasswan, A. M. (2019). Gender variations in social media usage and academic performance among the students of University of Sharjah. Journal of Taibah University Medical Sciences, 14(4), 390–394. https://doi.org/10.1016/j.jtumed.2019.05.002
Alonzo, D., Bedoya, M., Moreau, M., et al. (2023). Using social media for assessment purposes: Practices and future directions. Frontiers in Psychology, 13, 1075818. https://doi.org/10.3389/fpsyg.2022.1075818
Alshalawi, A. S. (2022). The influence of social media networks on learning performance and students’ perceptions of their use in education: A literature review. Contemporary Educational Technology, 14(4), ep378. https://doi.org/10.30935/cedtech/12164
Al-Sharqi, L. M., & Hashim, K. (2021). A pragmatic study on e-learning system for higher education in developing countries. International Journal of Emerging Technologies in Learning (iJET), 16(10), 4–17.
Alwagfi, A. A., El-Masri, M., & Alzougool, B. (2019). A study on the impact of social media usage on student academic performance: University of Tabuk an example. American Scientific Research Journal for Engineering, Technology, and Sciences (ASRJETS), 56(1), 144–153. https://asrjetsjournal.org/index.php/American_Scientific_Journal/article/view/3836
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 International Journal of Research on Multidisciplinary Studies
This work is licensed under a Creative Commons Attribution 4.0 International License.
